3Ton30: Understand Native Advertising on Social Media

July 5, 2016
According to eMarketer, 70% of consumers want to learn about products through content instead of traditional advertising. The landscape has shifted, habits have changed. In response, brands are investing in native ad units; ads that adopt the look and feel of their surrounding content. This webinar breaks down one of the fastest-growing and most effective native ad units: native ads on social media. Learn about how these units reach consumers while they read and share content, and how to incorporate them into your plans for more engaging, effective digital campaigns. Aubry Parks-Fried, Centro’s Native + Social advertising expert, covers: -Social advertising, native advertising, and the growing demand for both -What a native social ad on social media is - Social platforms to consider while running native ads - Strategic tips and best practices for executing native ads on social media
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3Ton30: Conquer Digital Video with Four Key Formats in 2016
3Ton30: Conquer Digital Video with Four Key Formats in 2016

The average consumer is viewing 6+ hours of video per day, which is no surprise given the adoption of smart...

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