3Ton30: Build a Mature Mobile Strategy with 4 Targeting Tactics

July 5, 2016
2016 is a momentous year for mobile. For the first time ever, spending will surpass $100 billion – that’s more than 50% of all digital ad spend. Now that mobile is a firmly established and ubiquitously accepted screen in consumer’s everyday lives, it’s time for marketers to up the ante on their mobile media campaigns. To drive success for your brand, build a mature mobile strategy that goes well beyond the typical CTR and leverages four key targeting tactics. Noor Naseer, Centro’s Director of Mobile, covers: -Why brands need to rethink their primary approach to mobile -The 4 targeting tactics for a mature mobile strategy -Tips and best practices for the year ahead
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