3Ton30: Stop the Interruption! How Meaningful Marketing is Replacing Intrusive Ads and Driving Results

July 5, 2016
What digital has done for advertising is like what the airplane did for travel. An advancement so transformational that it materially changed the trajectory of an entire industry. But as we relish in the innovation of digital and our ability to go farther and faster than ever before, it’s important to remind ourselves of the purpose of advertising: to connect with real people. It’s time to shift away from intrusive marketing and get back to basics. It's time to find the moments that matter most to consumers and make the best of them. Provide value. Be sincere. Offer help. With amazing technology and trusted partners, it’s incredibly possible to market in a more meaningful way. Ryan Manchee, Centro’s Senior Director of Digital Innovations covers: -The need for marketers to deliver value and adapt to changing consumer demands -How meaningful marketing impacts the value exchange -Leveraging digital tactics for identifying location, interest, and behavior -The impact of relevance and where to find it
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