3Ton30: How to Capture Digital Media Impact with the Pillars of Performance
In today’s digital landscape the growth of channels, formats, and data promises more opportunities than ever before. But whether you’re a media buyer trying to build an innovative plan or a CMO trying to show business impact – boosting the bottom line and proving success, is, well, the bottom line. The best approach is to start with a sound performance plan to support your initiatives. A variety of metrics and measurements is needed in order to determine the outcome of your efforts. Join, Jesse Cozart, General Manager, Centro Brand Exchange to learn more about the Pillars of Performance and how to build a brand that stands the test of time.